What happens to ad budget not spent?

Article1 min readUpdated Feb 23, 2025View source ↗

Any budget not used within the month stays in the ad budget for the business. The ad balance carries forward into the next months. The system will spend the existing balance as evenly over a month as possible.. . The first month will typically see a little less traffic, as the system builds out your keywords and fully optimizes the campaign.

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