How to Position the Value of a Visit

Runtime: 20:39. INDEX. 0:01 Shoptoit Introduction. 2:02 Agenda. 2:30 Shoptoit Expectations Overview. 5:40 Setting Client Expectations. 11:15 Rationalizing Results. 16:10 Proving Results with Attribution Tools. . In this webinar we discuss what a website visit is worth and how to demonstrate attribution to a client. It's all about your customer’s expectations and setting them early in the sales process.. . First: Lifetime value is the only measurement to use - what is a new customer worth to them - lifetime? Always refer to this number not sales.. Second: Conversion Rates - About 1/4 of all websites have less than a 1% conversion rates. Industry average is 2.35%, the top 25% convert at 5.3%, Amazon converts at 9.55%, What do you think they should convert at?. Third: Timeframe - How long does it take for a conversion to happen? Salesforce states that their average time for a conversion is 84 days. What does you customer expect?. .

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