How Leading with Traffic Wins More Deals

Runtime: 10:40. INDEX. 0:01 Shoptoit Introduction. 2:50 The Typical Approach. 3:53 The Alternative Approach. 4:54 Benefits of the Alternative Approach. 5:44 Benefit 1: Close Deals Faster. 4:54 Benefit 2: Higher Margins. . In this webinar we discuss the limitations of the typical approach, how to get more yes’s using the alternative approach, and how to increase your profit margin using land and expand.. . The Typical Approach:. Let’s Invest in a better Digital Foundation Then drive traffic to it And hope it works The Alternative Approach:. Let’s prove we can effectively drive traffic Then with proven results let’s invest in your digital assets to increase conversion And ensure it works . By making it easier and more comfortable for clients to get started, you can close more customers and build a lucrative, stable practice that will become a funnel of upgrades.. Benefit #1: Close more deals. There are no quotes or proposals with this approach, simply create a couple of compelling bundles at various price points, all focussed on driving traffic.. . Benefit #2: Little to No Competition on the upgrade = Higher Margins.. Let’s face it almost every website out there can be improved upon and many small business websites are down right bad. A vast majority of your new customers will need some website upgrades. When you are the incumbent and have delivered on what you said you would do at the onset - traffic - you will be in a stronger position of trust.

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