Google Display Ads Checklist for Success

Once within your Google Display Ads for Small Business dashboard, you will be able to create and view reporting for your Display Campaigns from one place.. Visit the Display Advertising page to create and manage your Display Ads.. Here you can edit an existing campaign, or click Add New Display Campaign to add a new one. Follow the steps below to create your campaign and add your creatives.. . #1 Configure Campaign Settings. Creating campaigns is quick and easy. Simply click Add New Display Campaign and follow these steps to easily configure your campaign.. SEE INSTRUCTIONS. . #2 Add your Creatives. Many ad size options are available for both desktop and mobile devices. You can upload multiple images and ad sets within your campaign.. SEE INSTRUCTIONS. . #3 Optimize Campaign Budgets. Compare and configure your campaign budgets to ensure you’re maximizing your monthly spend. The Budget Estimator feature in our Display Ads dashboard will simplify managing your daily budgets across all your campaigns.. SEE INSTRUCTIONS. . #4 Review your Results. Monitor your ad performance with user-friendly dashboard reporting. Navigate to the Reporting page in your dashboard to view detailed reporting for each of your campaigns.. You may also view how your ads are converting in Google Analytics. We automatically tag each click on ads so traffic is automatically sent to Google Analytics.. . You can adjust your campaign settings at anytime. Simply navigate to the Display Advertising page to view and edit your campaigns, ad sets, and creatives.. . .

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